Changez l'eau en gel douche : Campagne de Communication Bordeaux

Change water into shower gel: Bordeaux Communication Campaign

Written by: Hector Sentilhes

January 31, 2024

Time to read 1 min

It starts in Bordeaux, for 2 weeks. Or more precisely in Verdelais, in their grandmother's house. Because this is where Neo by Nature was born.

Natives of the region, our two founding cousins Hector and Paulin decided to return to Bordeaux for this first major communication campaign.

During this highlight, the Body & Face shower gel is in the spotlight, accompanied by the catchy slogan “Change water into ~~wine~~ shower gel”. A particularly appropriate (and appreciated!) nod to this wine region.

NEO BY NATURE IS EVERYWHERE!

No less than 700 posters were placed in the city center of Bordeaux, near tram and bus stops and busy streets.

Bordeaux residents also have the opportunity to find Neo by Nature products in around ten partner pharmacies (see list below), delighted to take part in this project and to reference our products.

The choice for the city of Bordeaux even in the collaborations!

It is with the shoe brand Zeta Shoes that we are proud to collaborate for a digital activation in parallel with this communication plan.

WHAT ARE THE BORDELAIS PARTNER PHARMACIES?

HERB PHARMACY: 87 Cours Alsace Lorraine
BURDIGALA PHARMACY: 10 Place des Martyrs de la Résistance
SAINT-SEURIN PHARMACY: 65 Place des Martyrs de la Résistance
LARTIGAU PHARMACY: 39 Rue Fondaudège
CAPUCINS PHARMACY: 30 Place des Capucins
ROCADE ST CATH PHARMACY: 155 Rue Sainte Catherine
GRANDE PHARMACIE ST CATH: 94-96 Rue Sainte-Catherine
PHARMACY DES GRANDS HOMMES: 1 Place des Grands Hommes

HOW TO REFERENCE NEO BY NATURE?

Would you also like to list our products in your store or pharmacy? Send us your request to hello@neobynature.fr and our team will get back to you quickly.

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Super !!

J'ai pu l'essayer en avant première en tant que testeuse et je ne peux que vous le recommander !

La galère 😜😜

Non je rigole !! Part votre faute je suis complètement devenue ADDiCT de ce produit merveilleux !! D’ailleurs faut que je refasse vite une commande me reste qu’un tube !! BRAVO c’est une merveille 👏👏

Très bien

Conforme à la description.

excellent produit

J'adore, le parfum n'est pas trop fort, on sent bien que le produit est naturel. je vais le recommander autour de moi.Etant de grasse je suis ravi que le parfum vienne de ma région, bossant dans le monde du parfum et de la cosmétique je serai un réel ambassadeur du produit...juste un point..dommage que vous ne fassiez pas des échantillons de l'ensemble des parfums que l'on puisse choisir celui qui nous confient...Bravo à toute l'équipe

Gel corps et visage

Top. Ma peau est redevenue douce. Les petits boutons ont disparus. Un miracle 😄.

Change water into shower gel: Bordeaux Communication Campaign

NEO BY NATURE IS EVERYWHERE!

WHAT ARE THE BORDELAIS PARTNER PHARMACIES?

HOW TO REFERENCE NEO BY NATURE?

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