Change water into shower gel: Bordeaux Communication Campaign

Written by: Hector Sentilhes

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Time to read 1 min

It starts in Bordeaux, for 2 weeks. Or more precisely in Verdelais, in their grandmother's house. Because this is where Neo by Nature was born.


Natives of the region, our two founding cousins ​​Hector and Paulin decided to return to Bordeaux for this first major communication campaign.


During this highlight, the Body & Face shower gel is in the spotlight, accompanied by the catchy slogan “Change water into wine shower gel”. A particularly appropriate (and appreciated!) nod to this wine region.

NEO BY NATURE IS EVERYWHERE!



No less than 700 posters were placed in the city center of Bordeaux, near tram and bus stops and busy streets.


Bordeaux residents also have the opportunity to find Neo by Nature products in around ten partner pharmacies (see list below), delighted to take part in this project and to reference our products.


The choice for the city of Bordeaux even in the collaborations!

It is with the shoe brand Zeta Shoes that we are proud to collaborate for a digital activation in parallel with this communication plan.

WHAT ARE THE BORDELAIS PARTNER PHARMACIES?

  • HERB PHARMACY: 87 Cours Alsace Lorraine
  • BURDIGALA PHARMACY: 10 Place des Martyrs de la Résistance
  • SAINT-SEURIN PHARMACY: 65 Place des Martyrs de la Résistance
  • LARTIGAU PHARMACY: 39 Rue Fondaudège
  • CAPUCINS PHARMACY: 30 Place des Capucins
  • ROCADE ST CATH PHARMACY: 155 Rue Sainte Catherine
  • GRANDE PHARMACIE ST CATH: 94-96 Rue Sainte-Catherine
  • PHARMACY DES GRANDS HOMMES: 1 Place des Grands Hommes

HOW TO REFERENCE NEO BY NATURE?

Would you also like to list our products in your store or pharmacy? Send us your request to hello@neobynature.fr and our team will get back to you quickly.

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